For The First Time, CoverGirl Ads Feature Woman Wearing A Hijab

  CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line’s history. Beauty blogger Nura Afia is featured wearing the traditional Muslim head covering in an ad campaign for a new line of mascara that also includes singer Katy Perry and actress Sofia Vergara. Afia says […]

How big tobacco lost its final fight for hearts, lungs and minds

  Tobacco companies lost an appeal against government plans to force them all to use generic packaging with health warnings on the side. They said it was effectively theft of intellectual property so if nothing else, they should be compensated (their barrister even used the argument that slave owners were compensated when slavery was abolished […]

Gobbledegook

Actual text from an email I received today: ‘The past five years has witnessed a massive transformation of the market for horizontal portals. The nexus of mobile, social, cloud and information has at once heightened the demand for this “personalized point of access …” and engendered alternative ways to accomplish it.’ Translation, anyone? Are they […]

Hashtag backlash: marketing campaigns that turned into social media disasters

  In the lead-up to Anzac Day, Woolworths launched the commemoration website “Fresh in Our Memories”, a play on the supermarket’s “fresh food people” slogan. People were encouraged to upload war-related photos and tributes to the site, which would automatically add the Woolworths logo and the Fresh in Our Memories catchphrase to them. Using the […]